WHAT ARE YOU PACKING FOR YOUNG PEOPLE?

According to recent population statistics, more than half of the world's population is under 25-years-old. So, irrespective of the field, cause or calling, ask yourself "What, Where and How do I reach them with what I do? What's my Idea, Packaging and Strategy?"

These under 25s seek identity, fame and independence yet they need to belong. They want the complex things to be simplified or totally erased. They want to be fed with information, and only just the ones that make sense to them. They want to be celebrated for what they do and what they have and not necessarily who they truly are. They will jump into the bandwagon of whats hot even if its not what they are suited for.

Quantity matters to them much more than quality. Whoever says it first is more credible than who said the truth.

Emotions rule over Common Sense, Opinions overrules conviction and most importantly Achievement is the trump card that gets them to listen to you.

If there's anytime to build humanity anew and change the future, it must be now and specifically for them. If there's anything that must be changed to achieve this; it must be our strategy. Only the foolish will underestimate them and trust me those in Fashion, Sports and Entertainment industries are no fools.

Are you?